![]() App Store's revenue and downloads by such a small percentage of its publisher base probably doesn't come as a surprise to most app marketers. The Importance of App Store Discoverability App Store downloads last quarter, be sure to read our Q1 2016 Store Intelligence Data Digest. The remaining 99 percent of publishers split the other 414 million downloads between them.įor an idea of the biggest players in terms of U.S. ![]() store in Q1, and approximately 966 million of those were generated by the top 1,270 publishers out of 127,000 we analyzed. There were approximately 1.38 billion app downloads on the U.S. In examining the larger base of 127,000 publishers that had at least one app ranking on the App Store in Q1, we found that the top 1 percent-1,270-accounted for 70 percent of all downloads. Top 1 Percent of All Publishers - Share of Downloads It should be noted that prominent shopping and services app publishers, such as Amazon and Uber, were not included in this analysis as they do not generate revenue via paid apps or IAPs. App Store during Q1 was comprised of familiar juggernauts such as Supercell, MZ, Spotify, Netflix, and HBO. The top 1 percent of revenue earning publishers on the U.S. That means approximately $1.34 billion of the estimated $1.43 billion in net revenue generated by the store during Q1 went to 623 publishers, the remaining 6 percent-approximately $85.8 million-was divided among the other 61,677 publishers whose apps are paid or feature in-app purchases. App Store publishers is that the top 1 percent of those who monetize their apps accounted for 94 percent of the store's revenue last quarter. The most surprising takeaway from our analysis of U.S. Top 1 Percent of Monetizing Publishers - Share of Revenue store with at least one actively ranking app on the top paid, free, or grossing charts. ![]() For our downloads breakdown, we compared the estimated downloads of publishers in the U.S. ![]() App Store with at least one actively ranking paid or IAP supported app. For our revenue breakdown, we compared the estimated net revenue of publishers on the U.S. App Store revenue and download estimates from January 1 through Ma(Q1). In this post, we'll examine that surprising finding in more detail, along with our analysis of the top 1 percent's contribution to total downloads for Q1 as tracked by the Sensor Tower Store Intelligence platform. App Store publishers with paid or in-app purchase (IAP) supported apps generated approximately 94 percent of all revenue on the store. During the first quarter of 2016, the top 1 percent of U.S. ![]()
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